Wondros Commercial teamed up with The Concept Farm and The Ad Council to produce a new series of anti-texting and driving PSAs. Directed by Wondros’ Mark Pellington, the spots featured sometimes funny, then downright haunting moments of people distracted by text messages.
Everyone has had an embarrassing moment while distracted by texting – tripping, walking into a wall, looking ridiculous in public. Imagine now, that those moments happened while driving a car; they quickly go from embarrassing to dangerous. Wondros and Mark Pellington showed both sides of the story, creating a powerful series stressing no one should text and drive.