In August, Wondros Commercial, Unilever and Walton Isaacson found Rashida Jones having an unusually bad hair day. No matter where she went – hot yoga or to dinner with friends – her frizzy hair seemed to have a mind of its own.

Determined not to let it get the better of her, Rashida turned to Dove’s hair products to help her manage her unruly locks.

The spots are upbeat and funny, making light of just how exasperating uncontrollable hair can be, and how Dove can come to the rescue.