Wondros Commercial partnered with advertising agency Wieden+Kennedy, Nike and Footlocker to produce Antoine Fuqua’s newest installment in his highly-successful “The Educators” commercial series. “The Educators 2” features Arizona Cardinals wide-receiver Larry Fitzgerald, track star Anna Pierce, NBA All-Stars Rajon Rondo, Blake Griffin, and Ama’re Stoudemire as every high schooler’s nightmare.
Students are welcomed to their first day of high school by New York Knick’s Ama’re Stoudemire announcing ominously over the PA system, “Welcome back students, I hope you enjoyed your summer, but vacation stops here.” America’s most elite athletes turn high school into boot camp, training students jump higher, run faster, and push themselves further in activities such as basketball drama class and strength training detention. Luckily, everyone remembered to bring their Nikes.
The end result was an artistic, powerful, motivating ad that inspires all viewers to get up and move.