“I always wanted to be a rock star…. and after 200 music videos by artists from Puff Daddy to Muse, Iron Maiden to the Pet Shop Boys….. I almost feel like I made it in the end!”

Howard is happiest shooting at the more visual end of the spectrum. With a love for combining adventurous action with special effects, beauty with a sense of bravery, and exploring the surreal and magical, he has successfully shot high profile campaigns for clients including BBC, Citroen, Bacardi, Rimmel, Royal Mail & Hugo Boss.

With an endless desire to discover and his ambitious personality, he is always looking for a way to shoot something that has never been done, either with new cameras or emerging tech in the post domain. “It comes from a childish desire to ‘push buttons I shouldn’t”

With his experience in both the commercial and promo scenes, Howard has the ability to bring great insight to challenging scripts, and enjoys collaborating with agency teams & producers from as early as possible, being well aware of how much there is to gain from this early interaction. “I see myself not just as a standalone director, but someone who can communicate and enhance the project at whatever stage it emerges. This includes understanding teamwork, client needs and having knowledge to influence the post-production stage too.”

Photography is consistently playing a bigger role in Howard’s commercial work and he enjoys using it as a platform to experiment with imagery, which can then be integrated into live action. More and more he is combining his stills work within projects, which makes sense, as this where Howard began his career in advertising.

Recognized for being charming, confident and unflappable, there is as much to say about Howard’s passion for film, art and creating on the whole, as there is for his talented body of work thus far.

“People who know me always wonder why I’m so calm on set. I’ve seen the good the bad and the ugly in every situation to know that experience and solid concept will prevail…. and a dollop of luck too. There’s a button for that!”