The Approach

We developed a creative approach that would truly capture the essence of this community and its spirit of positivity and endurance. Our team engaged small business owners to participate by inviting us into their workspaces and sharing their stories on camera. Over the course of a week we conducted on-camera interviews and captured illustrative b-roll footage of the city’s striking variances: shuttered homes and dreams, but also glimmers of hope and visions of a burgeoning main street. We filmed, edited, and delivered several pieces all while on location in Detroit.