PhRMA

Wondros and PhRMA, in collaboration with We Work for Health, spearheaded the #ScienceWorks campaign to reshape public perception of pharmaceutical science and demonstrate the profound impact of science on everyday lives. Through powerful visual storytelling that highlighted real scientists and their life-saving work, the campaign humanized the industry and reached millions, garnering over 22 million impressions and robust engagement.

Branding

photo of a black businesswoman wearing an orange top and grey jacket
This is the face of scientific research

Film

Mark Davis,
Biotech Engineer
Mark Davis video
Yemmie
Oluwatosin,
Sr. Medical Director
Yemmie Olusatosin video
Adriana
Tovar-Salazar,
Biochemist
Adriana Tovar-Salazar video

Digital Platforms

screenshot of the ScienceWorks website above the fold

Social Media

ScienceWorks social media post

Analytics

Screenshot of an analytics report showing campaign performance of social and paid media