CLIENT
#GenENDIT

PROJECT
Campaign Identity

CATEGORY
IMPACT

SERVICE
BRAND DEVELOPMENT, GRAPHIC DESIGN,
SOCIAL STRATEGY
 
 
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No. 01

The Opportunity

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#GenEndIt is a coalition of AIDS organizations dedicated to inspiring and motivating the next generation to end AIDS in their lifetimes. The emerging campaign needed a strategic and creative partner to craft a messaging platform and brand identity that could launch and support the initiative globally, while heeding and honoring the discrete identities and missions of each of its partner organizations.