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No. 03

The Solution

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Our design team then developed three unique brand identities, complete with suggested copy and messaging, as well as sample social media templates, campaign merchandise, and calls to action. Once #GenEndIt’s leadership selected a visual direction, we built out the entire brand blueprint and style guide, which included everything from fonts, colors, and logo, to messaging suggestions and social templates. We also prepared a website and social templates for their launch at the AIDS conference in Durban, and are currently managing their social channels. Finally, we designed a T-shirt that was released in limited edition for World AIDS Day.