No. 03

The Solution


Our design team then developed three unique brand identities, complete with suggested copy and messaging, as well as sample social media templates, campaign merchandise, and calls to action. Once #GenEndIt’s leadership selected a visual direction, we built out the entire brand blueprint and style guide, which included everything from fonts, colors, and logo, to messaging suggestions and social templates. We also prepared a website and social templates for their launch at the AIDS conference in Durban, and are currently managing their social channels. Finally, we designed a T-shirt that was released in limited edition for World AIDS Day.