CLIENT
HUAWEI

PROJECT
DREAM IT POSSIBLE

CATEGORY
TECHNOLOGY

SERVICE
CREATIVE DEVELOPMENT, FILM PRODUCTION

 
 
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No. 01

The Opportunity

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Create a brand anthem film that highlights Huawei’s commitment to excellence by revealing the power of hard work and family love. Inspired by Huawei’s brand song “Dream it Possible,” Wondros created a short narrative film that follows a young girl on her journey to becoming a stellar concert pianist. As we watch Anna grow up, we see her push herself, persevere, and draw strength from the proud gaze of her grandfather.

 
 

No.2

The Approach

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For the film’s setting, Huawei sought the majesty of an old European city, and Wondros located the perfect background for Anna’s journey in Prague, Czech Republic. With director Dennie Gordon at the helm, we identified a stellar international cast that leant passion and pathos to the film, and a composer to arrange the perfect rendition of the song.

 
 
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No. 03

The Solution

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Wondros created a brand film that communicates Huawei’s company values through a compelling, emotional story that can stand alone as a music video. The presence of the product is incredibly subtle throughout. We watch Huawei’s telecommunications technology grow up alongside Anna, making inspiration and connection possible for her. Each year, Huawei’s phones get better and better, allowing Anna to keep in better touch with her family and remain connected to home from miles away..

 
 
 
 
 
 
AMERICAN EXPRESS
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