CLIENT
IBM

PROJECT
MADE WITH IBM

CATEGORY
TECHNOLOGY

SERVICE
FILM PRODUCTION, MOTION GRAPHICS

 
 
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No. 01

The Opportunity

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In 2014, Ogilvy & Mather invited Wondros to join a rebranding and production sprint for IBM. Our mandate was to demonstrate the immeasurable and enduring impact of more than a century of innovation on our world, by showcasing the ubiquity of IBM products in our lives — and this original new ad campaign needed to air on television in just six weeks.

 
 

No.2

The Approach

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With no time to waste, we sought to seamlessly insert Wondros into the agency’s process while leveraging our team’s own storytelling and production expertise. We organized preliminary interviews with IBM’s global clients and then began helping to develop story ideas right away. We kept in constant communication with both the agency and the client as we together shaped the overarching vision for the campaign. We then temporarily relocated our team to New York and organized a day-to-day production and editorial workflow to ensure we delivered a slate of dynamic and varied pieces on time and on message.

 
 
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No. 03

The Solution

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We produced more than 50 unique spots in just four weeks, each with its own tone, look, and messaging focus. Each spot aired on TV just once during the 2014 Masters Golf Tournament, joining together to tell a complete story and creating a singular viewing experience. The pieces, viewed on TV and then online by more than two million people across the country, provided insights into the possible futures that IBM’s technological innovation may bring. Wondros went on to produce additional spots for IBM, including an introduction to Watson.

 
 
 
 
 
 
MD ANderson
Making Cancer History
 
 
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