The Approach

With no time to waste, we sought to seamlessly insert Wondros into the agency’s process while leveraging our team’s own storytelling and production expertise. We organized preliminary interviews with IBM’s global clients and then began helping to develop story ideas right away. We kept in constant communication with both the agency and the client as we together shaped the overarching vision for the campaign. We then temporarily relocated our team to New York and organized a day-to-day production and editorial workflow to ensure we delivered a slate of dynamic and varied pieces on time and on message.