CLIENT
MD ANDERSON

PROJECT
MAKING CANCER HISTORY

CATEGORY
HEALTH

SERVICE
CREATIVE DEVELOPMENT, STRATEGIC CONSULTING,
CONTENT PRODUCTION
 
 

No. 01

The Opportunity

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The MD Anderson Cancer Center at the University of Texas is unparalleled in its passion, innovation and contribution to cancer research and treatment. In order to drive greater awareness of their work, MD Anderson asked us to create a communications campaign that would convey the human stories and struggles driving them.