CLIENT
UNIVERSITY OF PITTSBURGH CTSI

PROJECT
PITT+ME


CATEGORY
HEALTH

SERVICE
ECOLOGY MODELING, STRATEGIC CONSULTING, CREATIVE DEVELOPMENT, WEB DEVELOPMENT, FILM PRODUCTION, GRAPHIC DESIGN, DISTRIBUTION STRATEGY, SOCIAL STRATEGY
 
 
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No. 01

The Opportunity

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The University of Pittsburgh Clinical and Translational Science Institute sought a strategic and creative partner to help increase participation in clinical research studies. Wondros applied the principles of human-centered design to develop a comprehensive, public-facing research engagement campaign called Pitt+Me.

 
 

No.2

The Approach

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We began by interviewing clinicians and potential study participants in the greater Pittsburgh area to define the challenges and opportunities inherent in creating a regional culture around clinical research. Our findings (called an Ecology Model) became the basis for designing the Pitt+Me brand and campaign.


Pitt+Me consists of three main parts: [1] a public awareness campaign to increase participation in research and clinical trials; [2] a series of new tools and processes, including an improved web platform to enhance internal/external communications and operations related to study recruitment and retention; and [3] an internal, investigator-centric campaign to bring more researchers on board to use these tools.

 
 
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No. 03

The Solution

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These three elements work together to raise the profile of CTSI in the Greater Pittsburgh area, attract greater participation in studies and trials, and improve CTSI’s ability to advance research, affirming its central role as a vital part of the research community on a local and national level.

 
 
 
 
 
 
Huawei
Dream It Possible
 
 
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