We first seek a deep understanding of the whole ecosystem surrounding a communications challenge, by gathering and synthesizing stakeholder insights into a clear blueprint to inform our campaign strategy and creative vision. This interview-based design research process, called ecology modeling, allows us to assume the positions of our audiences and end users, ensuring that we create experiences, materials, and tools that are relevant and aligned with authentic needs and goals.
Informed by the findings from our ecology model, we implement new solutions and disseminate creative materials through the right channels to reach our target audiences. Our in-house social strategists, blogger outreach specialists, paid media experts, and PR wizards are always looking for new ways to maximize awareness and user engagement, and mobilize communities around our clients’ missions.
Leveraging the latest available technologies in custom data analytics, we measure the success of our products and creative outputs in real time, and adapt our messaging and distribution strategies accordingly. Because we believe there is always more we can do to reach our goals, we review the data and report back to clients regularly with our insights, integrating our key findings into future plans.